CLEAR (presumably the former clearwire), is running a direct mail campaign with envelopes that state on the outside “This is not junk mail”. I’m not clear I understand the message they intend to send with this mailing. Is it that Clear is run by people who would lie to you? How exactly is that a selling point? I’m not saying it’s a surprise, I’m just surprised at how much money they’re spending on telling people that they are willing to be dishonest to get your business, with all that implies as to how they would treat you after you are a customer.
“Trust me, I’m a liar”, just isn’t the killer opening line you think it is.